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Apple being Sued for Deceptive Advertising in Regards to Siri

The centerpiece of the iPhone 4S, Siri, is now the center of attention in a new class action lawsuit against Apple.  The lawsuit, according to a report in The Wall Street Journal, claims that Apple’s adervtising in relation to Siri’s capabilities is “misleading and deceptive” and does not perform the tasks as Apple shows in the ads.

One Frank M. Fazio, an iPhone 4S users from Brooklyn, NY is feeling like Apple tricked him into buying the device and apparently he is not alone.  He says “In many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.

While Apple has long stated that the Siri feature of the iPhone 4s is a beta feature and subject to Beta rules, it is unusual that Apple would even release a product that was in Beta form of any type.   However, in the case of Siri, Apple needed all the voices of the iPhone users to help improve the response capabilities of the phone and went ahead and released the product.

Apple iPhone Siri Cpt

Apple Posts New iPad TV Ad

The latest iPad television spot is now available online.  The ad for the latest rendition of the iPad touts the new display and the colors and density of the display.  While the TV spot lacks any real details of the machine, it does highlight the capabilities of the machine, it is more meant to entice people to go look at the machine, following the card sent out to the press in showing “something to See and to Touch”.

The Apple account on you tube has the video shown below:

Ad Collection Shows Apple’s Change From Garage to Conglomerate

Neat Designs has put together a new collection of vintage Apple advertisements show Apple’s progression from the garage startup created by Steve Jobs, Steve Wozniak, and Ron Wayne, to the corporate conglomerate that Tim Cook runs today.  The collection spans the years 1977 to 1999 and contains many advertisements not seen before.  the display and the variety show the tenacity and way the company we know as Apple, Inc. thought the world should see them.

You can view the entire collection at:

http://neatdesigns.net/how-apples-marketing-revolution-began-80-vintage-ads/

Does Santa use Siri — Apple thinks so

Apple’s new just in time for Christmas ad campaign has kicked off with a new made for TV ad.  The ad, featuring that man in the red suit with the jolly laugh, seems to need Siri now to make his life complete.  Of course, we all know what a practical joker Siri can be, but when she suggests Mrs Claus says to lay off the cookies, Santa takes the appropriate action and laughs it off as he eats his in-hand cookie.

Check out the TV spot for yourself: