Genius Bar

Apple No Longer Wants Customer Service to Take Center Stage

A former Apple Genius Bar employee, Chad Ramey has laid out he entire experience with being an Apple Employee bare to the world in a public letter to Apple, Inc. CEO Tim Cook.   In the letter, he says that he hated to “abandon his passion” just to please management’s requirement to push the numbers of customers through the system quickly, while not really listening to or servicing their real needs.  The letter is a good insight into what has happened within the Apple stores and how Apple’s training systems in their CORE training is not the same reality that takes place in the Apple Stores.

To read Chad’s letter in it’s entirety, check it out at: