Apple Inc.

Items of news from Apple, Inc.

Apple Updates EFI Firmware on Late 2008 MacBook Pro

Apple has taken a whack at fixing the flickering of the internal display on the late 2008 MacBook Pro.  A new EFI Update for the 15 inch model is supposed to resolve this issue.  Version 2.8 of the EFI Firmware for the MacBook Pro should be available in you Software Updates or you can download it directly from the Apple Support site at:

http://support.apple.com/kb/DL1502

United States Air Force to Purchase 18,000 iPad 2’s

The United States Air Force has granted Apple, Inc. with a $9 Million USD contract to provide 18,000 iPad 2’s.   The iPad 2’s will be used by pilots and other pertinent staff in lieu of the normally carried heavy pilot bags and reams of flight maps.  The air force is getting quite the deal on the iPad 2’s with the price per unit being $520 USD per unit compared to the normal $599 USD.  They have contracted to receive the 32gb model of the iPad 2.

Source: Bloomberg

Apple Apps Store Downloads Crosses The 25 Billion Mark

More than 25 Billion Apps and counting have been downloaded from the Apple App Store.  Apple held a contest for the mark, giving the person who downloaded the 25 Billionth app a $10,000 USD gift card to the App Store, however, who that lucky person was still has yet to have been announced.  This mark was reached in just over 3.5 years with the current pace of downloads reaching a staggering 15 million apps per year.  There are currently 550,000 approved apps in the Apple App Store.

Invitations for Apple’s iPad 3 Event Sent Out — March 7 It Is!

Invitations for the next release of the iPad went out to the media today, with Apple proclaiming “We have something you really have to see. And touch.” The event for the iPad 3 release is scheduled to take place on March 7, 2012 at 10:00am PST at the Yerba Buena Center in San Francisco. The event has been talked about greatly throughout the media rumor circles for the past several weeks with this event being the worst kept secret of Apple’s history.

Apple iBooks DRM Hacked

A posting on Mobileread.com is suggesting that Version 3.3 of Requiem by the hacker “Brahms” is capable of removing Apple’s DRM from iTunes and iBooks.  While the software has been capable of iTunes DRM removal for some time, this is the first time that it can also crack the iBooks format as well.

This type of hack does not bode well for Apple or those authors who are trying to make money from the Apple Book Store, as users would be able to crack the content and put it out on the internet for free viewing.  However, it is highly likely that a new DRM system will be pushed out in the next update of iTunes and iBooks, iBooks Author in order to block the current hack.

For more on the hack, check out the posting at:

http://www.mobileread.com/forums/showthread.php?t=170053

Ad Collection Shows Apple’s Change From Garage to Conglomerate

Neat Designs has put together a new collection of vintage Apple advertisements show Apple’s progression from the garage startup created by Steve Jobs, Steve Wozniak, and Ron Wayne, to the corporate conglomerate that Tim Cook runs today.  The collection spans the years 1977 to 1999 and contains many advertisements not seen before.  the display and the variety show the tenacity and way the company we know as Apple, Inc. thought the world should see them.

You can view the entire collection at:

http://neatdesigns.net/how-apples-marketing-revolution-began-80-vintage-ads/

Throttled iPhone User Wins Small Claims Case Against AT&T

An iPhone user in Southern California, won their lawsuit filed against AT&T in small claims court for the throttling of “Unlimited” plan usage.   The user, sued AT&T after being throttled each month after using 1.5 to 2gb of data.  However, AT&T’s users with the 3GB plan receive no such throttling in spite of the fact that the plans cost about the same.

The user, Matt Spaccarelli, won a judgement of $850 USD in the small claims court case after Judge Russell Nadel found in his favor.   With seventeen million “Unlimited” plan users, AT&T could be in for a good number of cases in the future as more users take on the giant telecom company.

Soure: Associated Press

Proview now suing Apple in California

Proview, the China based bankrupt company which supposedly owns the iPad name is now suing Apple in California.  The company is still embroiled in a battle in mainland China, but no decision has been made there.   Proview is now accusing Apple of using deceptive practices in their purchase of the iPad name, thereby denying Proview fair value on the name. In China, Proview is denying the name was sold for mainland China operations.

Source: Reuters

Ron Wayne, Apple Co-Founder, Writes About Leaving Apple After 12 Days

Ron Wayne is probably the least well known Apple, Inc. Co-Founder of the three men who created the now behemoth company.   He had a 10% stake in the young company at it’s founding, however, he left the company, selling his stake for a total of $2300.   The media has reported that he lost potentially billions of dollars in his leaving, however, he does not see it that way.  According to Ron, “I didn’t lose out on billions of dollars. That’s a long stretch between 1976 and 2012. Apple went through a lot of hard times and many thought Apple would simply go out of business at various times in its maturity. I perhaps lost tens of millions of dollars.

The writing offers some good insight into what was going through his head at the time and the reality of the world in which Apple was created.  While the company is worth Billions today, there was a time where the company was nearly sold and several more times where it was nearly bankrupt.

You can read the rest of the posting by Ron on his facebook page at:

https://www.facebook.com/RonGWayne/posts/370073493010333

Apple iTunes App Store Downloads at 450 million to go until 25 Billion

The Apple iTunes App Store, long a point of pride with Apple is now reaching the 25 billion App download mark since it’s inception.  For one lucky user, that 25 Billion mark equals $10,000 USD in downloads from the store as a reward for downloading the 25 billionth download.  For the rest of the users, it just means that we love our iPhone, iPod Touch, and iPad enough to keep downloading apps at a high rate and as the number of iPads is likely to increase come March, the next 25 billion downloads will take even less time than the first since there will likely be nearly nearly 500 million iOS machines in use.

For more about the Apple celebration of the milestone, check out the counter page at:

http://www.apple.com/itunes/25-billion-app-countdown/