An A.P.P.L.E. Editorial

By Val J. Golding

Is the ugly head of price wars and cut-throat sales about to raise itself?  We sincerely hope not.  these are bargains in which no one gains.  If a dealer can move enough data in a given period of time, he can make money, even with a profit margin as low as 10%.  But in order to do this, he must also cut overhead.

This is usually accomplished through reductions in sales staff and services to customers.  needless to say, it is the customers who stand to lost the most.  Service costs money.  And the product is a loser too.  We have seen good audio products go down the drain with uncontrolled price cutting.  And this is not to say a dealer can’t wheel and deal a bit, but there are limits!

About the Author


A.P.P.L.E. Chairman of the Board and Club president -- Bill worked for the founder, Val J. Golding and A.P.P.L.E. from 1981 to 1982. In 1999, he began archiving the materials which were distributed and sold by A.P.P.L.E.. That project led to the group that remained of A.P.P.L.E. Bill was involved in the financial industry in Tokyo and has over 20 major office infrastructure projects to his name. In March 2001, he retired to write books and to spend more time pursuing personal interests. As the president of the users group, Bill is in charge of distribution of Call-A.P.P.L.E. magazine as well as the organization of this web site. Bill currently resides in Tokyo, Japan and Shelton, Wa splitting time between the places.