The first hints of anything really happening in the world of the now highly anticipated iWatch come from Apple’s master of design, Sir Jonathan Ive. Sir Ive has been long known for his brashness and his means of shaping the Apple product line and said recently in a New York Times Interview , “According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”
Obviously, this is a bombshell with Apple’s long held ideas of total secrecy prior to any product release. In Steve Jobs’ day, this type of statement would have likely been enough for Sir Ive’s immediate termination, yet in the era of Tim Cook, it seems to be a bit more of the norm. Dropping hints along the way has given Apple even a larger following and seemingly, the forthcoming September 9th event in Cupertino will be no real mystery but instead quite loaded with more goodies besides the iPhone 6.
While we here at A.P.P.L.E. have been in love with the idea of the wearables for years, if this statement attributed to Sir Ive is any indicator of what is to come, then this will be the first time since the introduction of the Timex DataLink where the wearables were anything more than a bulky computer on the wrist. With his appearance in a fashion column, Sir Ives may actually be trying to create the image that the iWatch will be the 2014 Rolex.