Tag: rick sutcliffe

The Northern Spy — The Fourth Law Revisited

The Northern Spy

First mentioned here back in 2005, and oft referenced since, the Spy’s Fourth Law: Marketshare lags mindshare by two to five years. has proven a robust marketplace staple, applicable to both entire technology companies and individual products. On the way to becoming the global technology giant, Apple earned mindshare with meticulously designed and executed hardware […]