Tag: The Northern Spy

The Northern Spy — New and Better

The Northern Spy

by Rick Sutcliffe Apple’s new introductions this month are the iPhoneXR and XS, plus the Watch series 4. The latter is becoming more interesting with each new generation, and smart watches seem to have found their principal niche as fitness assistants. The Spy notes, however, that some insurance companies are offering special rates for customers […]

The Northern Spy — The Fourth Law Revisited

The Northern Spy

First mentioned here back in 2005, and oft referenced since, the Spy’s Fourth Law: Marketshare lags mindshare by two to five years. has proven a robust marketplace staple, applicable to both entire technology companies and individual products. On the way to becoming the global technology giant, Apple earned mindshare with meticulously designed and executed hardware […]