Mike Harvey’s Nibble Viewpoints released by A.P.P.L.E.

Seattle, Washington — June 26, 2016 — Apple Pugetsound Program Library Exchange (A.P.P.L.E.) and Mike Harvey are proud to announce the immediate availability of the book Nibble Viewpoints: Business Insights From The Computing Revolution.

Mike Harvey says, “I’m excited about my new Nibble Viewpoints book that is an organized culmination of my editorials from 12 years of Nibble magazine and over 30 years of experiences running large corporations.  It contains a timeless array of shorthand management models that are interesting, powerful, and easy to use.  The models cover a wide range of problems and solutions for businesses and individuals – they’re short, easy to read, and sharply focused on workable solutions.  Nibble Viewpoints also traces the rise and fall of the Apple II computer over its amazing history.  I’m looking forward to people reconnecting with Nibble and finding guidance and insights to help them with their endeavors.”


Nibble Viewpoints: Business Insights From The Computing Revolution is available through the A.P.P.L.E. bookstore with production and fulfillment by Lulu.com.


Nibble Viewpoints is a chronology of events, philosophy, and management models that guided the birth and growth of the Apple magazine Nibble, created by Mike Harvey.  It starts with the history and the seeds that became Nibble using Mike’s editorial pages from each issue from 1980 to 1992.  The management models evolved from his experience running large corporations, but became capsules of experience that guided the strategy and growth of Nibble through the years.  They have universal relevance to business operations, planning, problems, and opportunities in business . . . and in life.  This reference contains over 50 editorials that apply to large and small businesses – they’re timeless and universal:

Starting Your Business – Essential Questions:  What is your market?  How many prospective customers are there?  How will you reach them?  What services will they require?

Tall Ships . . . Sails and Keels Our industry is filled with stories of companies that decide to go big and spend themselves into early oblivion.  There’s a better way.

Change! Enemy or Ally?:  Plan for and accept change.  Judge new ideas on their merits and business effect and not on your own preconceptions.

Expect?  Inspect!  The Heisenberg Principle:  You get what you inspect, not necessarily what you expect.

Action TNT – Delegating? Doing!:  The shortest path between two points is a straight line and action today, not tomorrow, is the key to understanding and managing priorities.

Also has over 60 editorials encompassing Apple and Nibble historical news, predictions, and analyses at the dawn of the computing revolution!

  • Table of Contents.
  • Written by Mike Harvey, the founder and publisher of the long-lived Nibble magazine, with a career that spans major companies in the computing and financial realms.
  • An enhanced compilation of over 180 of Mike’s editorials that appeared in Nibble, Nibble Mac / Macintosh Hands On, and PC Hands On magazines from 1980 to 1992.
  • 474 pages of business and personal advice, guidance, and historical news organized in two sections.
  • “Business Advice” section (50+ editorials) features articles in these categories:  Starting, Marketing, Service, Development, and Growth.
  • “History” section (60+ editorials) features:  Apple, Piracy, Nibble, and Nibble Mac.
  • “Rainbow Maze” art on the cover created by Mike Harvey.
  • “Models for Management” forward and personal history by Mike Harvey.


Mike Harvey, the founder and publisher of the long-lived Nibble magazine, has career that spans major companies in the computing and financial realms.  He began his professional life with IBM in 1960 while working for an MBA at the University of Chicago.  In the years that followed, he worked for Burroughs, Xerox, and served as president in several other companies.  Through those years Mike studied management philosophy, systems, and methods voraciously and developed many principles that were to become extremely valuable through the years.  Mike spent five years in sales with IBM and had the top sales record in the company his second year on quota.  He was recruited to head up marketing and planning for a new diversification division of Xerox.  He went on to become president of University Computing Company, a $35 million Dallas-based software company.  In 1978, he became president of Inforex, a $70 million Boston-based data entry company.

In February of 1980, he published the first issue of Nibble.  In the late 1980’s he added a magazine for the PC and another for the Macintosh.  And Nibble grew to a circulation in excess of 100,000 readers.  Nibble magazine eventually grew to a $4.5 million business publishing Apple magazines, product disks, and books with more than 30 people in the company. After 13 years of publication in 1992, Mike painfully concluded he could no longer compete in the markets that had become dominated by mega-publishing companies.  So he wound down Nibble and reengaged the mainframe software business as a consultant.  One of his clients was Sterling Software, a very large multi-divisional company in Dallas.   In 1996, Mike played a lead role in Sterling’s acquisition of the software division of Texas Instruments, and he was asked to join Sterling as the group president to manage the combined companies.  In the next two years, he accomplished six company acquisitions and grew revenues 40% from $205 million to $290 million, while maintaining 40% profit margins.  In that brief time, he logged more than a million travel miles traveling around the world for direct hands-on management of his enterprises.

In early 2000, Sterling Software was acquired by Computer Associates and Mike’s group played a pivotal role in the acquisition.  The acquisition enabled Mike to retire, but he has continued to work part-time as a consultant.  He and his wife have traveled the world to more than 30 countries.  You can learn more about Nibble magazine and Mike’s computer art at nibble-magazine.com and harveyimages.com.


Brian Wiser — Producer of books, films, games, and events, as well as an Apple consultant, historian and archivist. Designer, editor, and co-producer of dozens of books including:  Nibble Viewpoints: Business Insights From The Computing Revolution, Cyber Jack: The Adventures of Robert Clardy and Synergistic Software, Synergistic Software: The Early Games, Graphically Speaking: Enhanced Edition, What’s Where in the Apple: Enhanced Edition, and The WOZPAK Special Edition – an important Apple II historical book with Steve Wozniak’s restored original, technical handwritten notes. Producer/Director of the documentary film Done The Impossible: The Fans’ Tale of Firefly & Serenity, his Browncoat Cruise convention with Firefly cast, and an extra in the movie “Serenity.” Co-producer of Beagle Bros and Applied Engineering websites, the retro iOS game Structris, and co-producer/writer for CallAPPLE.org and Call-A.P.P.L.E. magazine. Brian is also the author of The Etch-a-Sketch and Other Fun Programs.

Bill Martens — Apple historian and enthusiast, programmer, President of Apple Pugetsound Program Library Exchange (A.P.P.L.E.) and co-producer of Call-A.P.P.L.E. magazine, and books like: Cyber Jack, Synergistic Software: The Early Games, Nibble Viewpoints, The WOZPAK Special Edition, and What’s Where in the Apple: Enhanced Edition. Bill also co-produced and co-programmed the retro iOS game Structris. Bill is the author of ApPilot/W1, Beyond Quest, The Anatomy of an EAMON, and multiple EAMon adventure games. He is a systems engineer specializing in office infrastructures and has been programming since 1976. And he is the production editor for the A.P.P.L.E. website CallAPPLE.org, writes science fiction novels in his spare time, and is a retired semi-pro football player.


Apple Pugetsound Program Library Exchange (A.P.P.L.E.) has been a global Apple user group since 1978, with membership peaking near 50,000 in 1985.  Offering many services, A.P.P.L.E. is also a book publisher and game developer, and has produced dozens of new book titles since 2013 and over 100 Apple software titles.

A.P.P.L.E. published the The WOZPAK Special Edition – a detailed book containing Steve Wozniak’s restored handwritten notes and printouts about his Apple II computer, as well as forewords from Steve Wozniak and other Apple legends. They also publish books such as: Graphically Speaking: Enhanced Edition by Mark Pelczarski, Tome of Copy ProtectionCyber Jack: The Adventures of Robert Clardy and Synergistic Software, Synergistic Software: The Early Games, Nibble Viewpoints: Business Insights From the Computing Revolution by Mike Harvey, What’s Where in The Apple: Enhanced Edition, The Colossal Computer Cartoon Book: Enhanced Edition by David H. Ahl, A.P.P.L.E. 1978 and 1979 magazine Compendiums, and the retro iOS game Structris.

Press Information is available at:  www.callapple.org/press

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About the Author

Brian Wiser

Brian is an A.P.P.L.E. Board member and Managing Editor of Call-A.P.P.L.E.. He is a producer of books, films, games, and events, as well as an Apple consultant, historian and archivist. Brian designed, edited, and co-produced dozens of books including:  "Nibble Viewpoints: Business Insights From The Computing Revolution," "Cyber Jack: The Adventures of Robert Clardy and Synergistic Software," "Synergistic Software: The Early Games," "Graphically Speaking: Enhanced Edition," "What’s Where in the Apple: Enhanced Edition," and "The WOZPAK Special Edition: Steve Wozniak’s Apple-1 & Apple II Computers."  Brian also co-produced the retro iOS game "Structris." Brian was an extra in Joss Whedon’s movie “Serenity,” leading him to being a producer/director for the documentary film “Done The Impossible: The Fans’ Tale of Firefly & Serenity.” He brought some of the Firefly cast aboard his Browncoat Cruise convention and recruited several of the Firefly cast to appear in a film for charity. Brian speaks about his adventures at conventions around the country.