Tag: price wars
Posted by: Bill Martens
Date: June 1, 1978
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By Val J. Golding Is the ugly head of price wars and cut-throat sales about to raise itself? We sincerely hope not. these are bargains in which no one gains. If a dealer can move enough data in a given period of time, he can make money, even with a profit margin as low as 10%. But in order to do this, he must also cut overhead. This is usually accomplished through reductions in sales staff and services to customers. …