Tag: price wars

An A.P.P.L.E. Editorial

By Val J. Golding Is the ugly head of price wars and cut-throat sales about to raise itself?  We sincerely hope not.  these are bargains in which no one gains.  If a dealer can move enough data in a given period of time, he can make money, even with a profit margin as low as 10%.  But in order to do this, he must also cut overhead. This is usually accomplished through reductions in sales staff and services to customers. …