An interesting Look back at Apple Standards


Apple Computer Inc went through many versions of standards with their brand, products and product presentation over the years.  A recent Acquisition by Apple II Enthusiast Javier Rivera shows the standards which were followed when presenting the Apple brand from the early 1980’s in a much clearer light.

This 42 page book is a gold mine of information and shows the purest essence of the Apple II and the beginnings of the company we know today.

To download the PDF, check out the link below:

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About the Author

Bill Martens

A.P.P.L.E. Chairman of the Board and Club president -- Bill worked for the founder, Val J. Golding and A.P.P.L.E. from 1981 to 1982. In 1999, he began archiving the materials which were distributed and sold by A.P.P.L.E.. That project led to the group that remained of A.P.P.L.E. Bill was involved in the financial industry in Tokyo and has over 20 major office infrastructure projects to his name. In March 2001, he retired to write books and to spend more time pursuing personal interests. As the president of the users group, Bill is in charge of distribution of Call-A.P.P.L.E. magazine as well as the organization of this web site. Bill currently resides in Tokyo, Japan and Shelton, Wa splitting time between the places.