You know how Consumer Reports magazine has the Selling Itcolumn on the inside back cover? You know, the one that pokes fun at goofs and glitches in ads and solicitations?
I recently received this direct mail piece from none other than Consumer Reports:
I thought the way they redefined the word “free” was a goof (or, at least a glitch), so I submitted it last month.
I’d say the odds of it running in the magazine are slim and none. But I could be wrong and I hope they have the balls (and sense of humor) to run it. We’ll see.
For what it’s worth, I happen to like Consumer Reports a lot, usually, and I was a sad to have to bust their chops this way. On the other hand, questionable marketing tactics should be called out, don’t you think?
Well, I do and I did! Comments welcome!