DO YOU THINK CONSUMER REPORTS WILL RUN THIS IN THE SELLING IT COLUMN?

You know how Consumer Reports magazine has the Selling Itcolumn on the inside back cover? You know, the one that pokes fun at goofs and glitches in ads and solicitations?

I recently received this direct mail piece from none other than Consumer Reports

I thought the way they redefined the word “free” was a goof (or, at least a glitch), so I submitted it last month.

I’d say the odds of it running in the magazine are slim and none. But I could be wrong and I hope they have the balls (and sense of humor) to run it. We’ll see. 

For what it’s worth, I happen to like Consumer Reports a lot, usually, and I was a sad to have to bust their chops this way. On the other hand, questionable marketing tactics should be called out, don’t you think?

Well, I do and I did! Comments welcome!  

Hashtag: #CRSellingIt

Consumer Reports' Selling It column: As seen on the inside back cover each month (this one's from May 2016…
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About the Author

Bob Levitus

Bob LeVitus, often referred to as “Dr. Mac,” is a well-known authority on all things Macintosh, OS X, and Apple devices including the iPad and iPhone. One of the Apple community’s most trusted advisors for almost thirty years, he’s known for his trademark humorous style and unerring ability to translate “techie” jargon into usable and fun advice for regular folks. He's written more than 80 books including macOS Sierra For Dummies, iPhone For Dummies, and iPad For Dummies. And, for the past 20 years, he's written the Dr. Mac column for the Houston Chronicle (which he still does). He's also been writing for The Mac Observer for almost as long (he still does that, too). Bob has been published in more than a dozen computer magazines over the past thirty years including: a three-year stint as Editor-in-Chief of the irreverent and unpredictable MACazine and four different columns in MacUser magazine: Beating the System, Personal Best, Game Room, and the Help Folder (with Andy Ihnatko, and later, Chris Breen). Though best known for writing, he’s also dabbled in broadcasting with a radio show (Inside Mac Radio, CNET Radio, 2001-2002) and hosted a popular television series (Mac Today, Syndicated, 1992–1993). Another of Bob’s loves is teaching, which he's been doing at University of Texas Informal Classes for over a decade, with well-loved courses including, iPhone for Smart People, Making Music with GarageBand, and soon, Working Smarter for Mac Users. Always in-demand as a speaker, Bob has presented more than 200 seminars, workshops, conferences, and training sessions in the U.S. and abroad, and given Macworld Expo keynotes in three countries, He's also done presentations at countless Apple Stores, and at least three world-famous Geek Cruises. Last but not least, Bob won the Macworld Expo MacJeopardy World Championship three times before retiring his crown. He did not, however, return the Rocket J. Squirrel Memorial Cup, which is still displayed prominently in his office. Prior to giving in to his obsessions with Apple technology and productivity, Bob worked in advertising, producing television commercials, radio spots, and print ads for Kresser & Robbins and SelecTV, in Los Angeles. Bob holds a B.S. in Marketing from California State University and lives in beautiful (and over-crowded) Austin, Texas with his beautiful wife, Lisa, and Zeke the Wonder Vizsla, with occasional visits from now-adult children Allison and Jacob.