I Wanted to Give This Course Away… But Mrs. LeVitus Won’t Let Me!

Lisa LeVitus Photo by Bob “Dr. Mac” LeVitus
Lisa LeVitus
Photo by Bob “Dr. Mac” LeVitus

As you may recall, I released my first self-published e-book, Working Smarter for Mac Users back in February and was touched to receive many reviews like these:

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Then, a few months later, I released my first online course, Working Smarter for Mac Users—Improve your Efficiency, which is based on the first section of the book—Improve Your Efficiency—and was even more touched to receive reviews like these:  

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But… as good as I think the Working Smarter for Mac Users—Improve Your Efficiency course is, it’s only Part I of a three-part solution.

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Here’s What Happened

I didn’t plan to release Working Smarter for Mac Users—Improve Your Efficiency as a standalone course.

In my mind, the course was always going to  cover all threeparts of the book.

  • Improve Your Efficiency (green in the Table of Contents on the right)
  • Plan Your Activities (red in the Table of Contents on the right)
  • Banish Procrastination (red in the Table of Contents on the right)

But when I finished shooting and editing Part I, I was so thrilled with the way it was coming out that I couldn’t wait. Against my better judgement, I released only part of the solution. Even though I said very clearly in the Prelude to Working Smarter for Mac Users (the eBook):

“It may help to think of Working Smarter as a three-legged stool: If you remove one leg, it’s not a stool anymore, it’s just firewood. 

If you want to truly supercharge your productivity and take it to the next level, you’re going to have to consider improving your performance for all three legs. You may need more work on one than the others, but until you’ve integrated techniques that improve your performance in all three areas, you can’t become hyper-productive. ”

— Bob “Dr. Mac” LeVitus

3-legged-stool-graphic.jpg

So, now I feel bad for offering only part of the solution… But the toothpaste is out of the tube—more than a hundred and fifty Mac users have enrolled in the course already. And, for what it’s worth, nobody has complained yet. 

So I Turned Lemons Into Lemonade

But I feel bad. And I wanted to come clean with y’all. And last but not least, I wanted to turn lemons into lemonade. So, I was going to turn my misstep into a marketing opportunity by giving the course away for free until the rest of the course is ready in early 2018. 

But when I told my wife of 34 years (and my only business partner), she blew a gasket. She said, “After all the work you put into that course, you can’t depreciate its value by giving it away for free!” 

I argued that giving it away would introduce hundreds, or even thousands of new Mac users to Working Smarter, and that if they liked Part I, they’d be likely to buy Parts II and III when they’re done.

She countered that would be like burning up hundreds or even thousands of dollars for no good reason. 

I know the secret to a happy life is having a happy wife, so I asked her what I should do and she said, “Don’t give it away, just sell it at a big enough discount to attract hundreds or thousands of users. That way everyone wins.”

That Way Everyone Wins…

GET THE COURSE FOR $19.99 NOW!

She’s damn smart, my wife. So that’s just what I’m going to do. From now until Parts II and III of the course are finished, I’m reducing the price by 80%, meaning you can enroll for just $19.99 and save a whopping $80.GET THE COURSE FOR $19.99 NOW!

But wait—there’s more! By taking the Working Smarter for Mac Users—Improve Your Efficiency course now you’ll be among the first to know when Parts II and III become available and I guarantee you the lowest price I’ll offer to anyone, ever. All you have to do is enroll in Part I before January 1, 2018.  GET THE COURSE FOR $19.99 NOW!

Just don’t wait too long. This offer will expire as soon as I finish Parts II and III or on January 1, 2018, whichever comes first. After that the price will be at least $99 for each of the three modules.   

There is one last thing:

Please use the Share button below to Share this deal with your friends and family. My wife and I thank you very much!

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About the Author

Bob Levitus

Bob LeVitus, often referred to as “Dr. Mac,” is a well-known authority on all things Macintosh, OS X, and Apple devices including the iPad and iPhone. One of the Apple community’s most trusted advisors for almost thirty years, he’s known for his trademark humorous style and unerring ability to translate “techie” jargon into usable and fun advice for regular folks. He's written more than 80 books including macOS Sierra For Dummies, iPhone For Dummies, and iPad For Dummies. And, for the past 20 years, he's written the Dr. Mac column for the Houston Chronicle (which he still does). He's also been writing for The Mac Observer for almost as long (he still does that, too). Bob has been published in more than a dozen computer magazines over the past thirty years including: a three-year stint as Editor-in-Chief of the irreverent and unpredictable MACazine and four different columns in MacUser magazine: Beating the System, Personal Best, Game Room, and the Help Folder (with Andy Ihnatko, and later, Chris Breen). Though best known for writing, he’s also dabbled in broadcasting with a radio show (Inside Mac Radio, CNET Radio, 2001-2002) and hosted a popular television series (Mac Today, Syndicated, 1992–1993). Another of Bob’s loves is teaching, which he's been doing at University of Texas Informal Classes for over a decade, with well-loved courses including, iPhone for Smart People, Making Music with GarageBand, and soon, Working Smarter for Mac Users. Always in-demand as a speaker, Bob has presented more than 200 seminars, workshops, conferences, and training sessions in the U.S. and abroad, and given Macworld Expo keynotes in three countries, He's also done presentations at countless Apple Stores, and at least three world-famous Geek Cruises. Last but not least, Bob won the Macworld Expo MacJeopardy World Championship three times before retiring his crown. He did not, however, return the Rocket J. Squirrel Memorial Cup, which is still displayed prominently in his office. Prior to giving in to his obsessions with Apple technology and productivity, Bob worked in advertising, producing television commercials, radio spots, and print ads for Kresser & Robbins and SelecTV, in Los Angeles. Bob holds a B.S. in Marketing from California State University and lives in beautiful (and over-crowded) Austin, Texas with his beautiful wife, Lisa, and Zeke the Wonder Vizsla, with occasional visits from now-adult children Allison and Jacob.