Mike Harvey’s “Nibble Viewpoints” released by A.P.P.L.E.

Seattle, Washington – July 20, 2025 — Apple Pugetsound Program Library Exchange (A.P.P.L.E.) has published a new, expanded, color 2nd Edition of “Nibble Viewpoints: Business Insights From The Computing Revolution.” The book was first published June 26, 2016 with Mike Harvey’s enthusiasm.

This new color edition adds 45 pieces of Mike’s art, over 80 magazine covers, plus an interview with Mike, a historic presentation, and stories of friendship and production details by producer Brian Wiser.  It also includes over 60 editorials encompassing Apple and Nibble historical news, predictions, and analyses at the dawn of the computing revolution!

Mike Harvey said in 2016, “I’m excited about my new Nibble Viewpoints book that is an organized culmination of my editorials from 12 years of Nibble magazine and over 30 years of experiences running large corporations.  It contains a timeless array of shorthand management models that are interesting, powerful, and easy to use.  The models cover a wide range of problems and solutions for businesses and individuals – they’re short, easy to read, and sharply focused on workable solutions.  Nibble Viewpoints also traces the rise and fall of the Apple II computer over its amazing history.  I’m looking forward to people reconnecting with Nibble and finding guidance and insights to help them with their endeavors.”

Mike also said about his management models, “They have universal relevance to business operations, planning, problems, and opportunities in business . . . and in life… These are worthwhile lessons for companies in Apple-related markets, for entrepreneurs aspiring to start their own enterprises, and for just about everyone who depends on human interaction to try to accomplish worthwhile goals.” 

Availability

Nibble Viewpoints: Business Insights From The Computing Revolution is available through the A.P.P.L.E. bookstore with production and fulfillment by Lulu.com. It is printed on 80 lb coated white paper, “Standard” Color and looks very good. “Premium” color is an option for art collectors.

IMPORTANT NOTE: The companion book, “Navigating the Business Maze,” has the same business advice as Nibble Viewpoints, but “lacks” the 230 pages of Apple historical Viewpoint editorials, Timeline & Publications section, about 80 small Nibble magazine covers, full-page Nibble magazine art, and 23 cartoons. They have similar covers because of the identical, crossover business-specific content — and Mike’s “Rainbow Maze” art on the cover is the heart of both books.

Features

• Table of Contents PDF
• About 520 pages, printed in color on 80 lb coated white paper.
• Nearly 50 Nibble magazine editorials are included that apply to large and small businesses – they’re timeless and universal. Some examples:
  • Starting Your Business – Essential Questions:  What is your market?  How many prospective customers are there?  How will you reach them?  What services will they require?
  • Tall Ships . . . Sails and Keels:  Our industry is filled with stories of companies that decide to go big and spend themselves into early oblivion.  There’s a better way.
  • Change! Enemy or Ally?:  Plan for and accept change.  Judge new ideas on their merits and business effect and not on your own preconceptions.
  • Expect?  Inspect!  The Heisenberg Principle:  You get what you inspect, not necessarily what you expect.
  • Action TNT – Delegating? Doing!:  The shortest path between two points is a straight line and action today, not tomorrow, is the key to understanding and managing priorities.
• The “Business Advice” section is organized into these categories: Starting, Marketing, Service, Development, and Growth.
• The “History” section is organized into these categories: Apple, Piracy, Nibble, and Nibble Mac.
• The “Personal Experiences” section contains: an interview with Mike Harvey, his presentation at the KansasFest computer conference, and stories of friendship and production details by producer Brian Wiser.
• The “Appendices” section contains: Nibble magazine Timeline, a list of Nibble Publications, and Art Credits.
• Color interior showcases about 45 pieces of Mike’s art, over 80 magazine covers, and 23 Nibble cartoons. This is as much of an art book, as it is a business advice and Apple history book.

Author

Mike Harvey — the founder and publisher of the long-lived Nibble magazine, has career that spans major companies in the computing and financial realms.  He began his professional life with IBM in 1960 while working for an MBA at the University of Chicago.  In the years that followed, he worked for Burroughs, Xerox, and served as president in several other companies.  Through those years Mike studied management philosophy, systems, and methods voraciously and developed many principles that were to become extremely valuable through the years.  Mike spent five years in sales with IBM and had the top sales record in the company his second year on quota.  He was recruited to head up marketing and planning for a new diversification division of Xerox.  He went on to become president of University Computing Company, a $35 million Dallas-based software company.  In 1978, he became president of Inforex, a $70 million Boston-based data entry company.

In February of 1980, he published the first issue of Nibble.  In the late 1980s he added a magazine for the PC and another for the Macintosh.  And Nibble grew to a circulation in excess of 100,000 readers.  Nibble magazine eventually grew to a $4.5 million business publishing Apple magazines, product disks, and books with more than 30 people in the company. After 13 years of publication in 1992, Mike painfully concluded he could no longer compete in the markets that had become dominated by mega-publishing companies.  So he wound down Nibble and reengaged the mainframe software business as a consultant. One of his clients was Sterling Software, a very large multi-divisional company in Dallas.   In 1996, Mike played a lead role in Sterling’s acquisition of the software division of Texas Instruments, and he was asked to join Sterling as the group president to manage the combined companies.  In the next two years, he accomplished six company acquisitions and grew revenues 40% from $205 million to $290 million, while maintaining 40% profit margins.  In that brief time, he logged more than a million travel miles traveling around the world for direct hands-on management of his enterprises.

In early 2000, Sterling Software was acquired by Computer Associates and Mike’s group played a pivotal role in the acquisition.  The acquisition enabled Mike to comfortably retire, but he continued to work part-time as a consultant.  He and his wife have traveled the world to more than 30 countries.  Additionally, Mike became expert in Internet marketing and computer graphics, and taught a monthly Photoshop seminar for retired business executives.  He also created unique 3D computer art, featured in this book.  Mike last resided in Huntersville, NC and passed away in late 2019. 

Producers

Brian Wiser — A producer of books, films, games, and events, as well as an Apple consultant, historian and archivist. Designer, editor, and co-producer of dozens of books including:  Nibble Viewpoints: Business Insights From The Computing Revolution, Cyber Jack: The Adventures of Robert Clardy and Synergistic Software, Synergistic Software: The Early Games, Graphically Speaking: Enhanced Edition, What’s Where in the Apple: Enhanced Edition, Understanding the Apple IIe: Enhanced Edition, and The WOZPAK Special Edition: Steve Wozniak’s Apple-1 & Apple II Computers.  Brian is also the author of The Etch-a-Sketch and Other Fun Programs. Producer/Director of the documentary film “Done The Impossible: The Fans’ Tale of Firefly & Serenity“, his Browncoat Cruise convention with Firefly cast, and an extra in the movie “Serenity.” Co-producer of Beagle Bros and Applied Engineering websites, the retro iOS game Structris, and co-producer/writer for CallAPPLE.org and Call-A.P.P.L.E. magazine.

Bill Martens — Apple historian and enthusiast, programmer, President of Apple Pugetsound Program Library Exchange (A.P.P.L.E.) and co-producer of Call-A.P.P.L.E. magazine, and books like: Cyber Jack, Synergistic Software: The Early Games, Nibble Viewpoints, The WOZPAK Special Edition, and What’s Where in the Apple: Enhanced Edition. Bill also co-produced and co-programmed the retro iOS game Structris. Bill is the author of ApPilot/W1, Beyond Quest, The Anatomy of an EAMON, and multiple EAMon adventure games. He is a systems engineer specializing in office infrastructures and has been programming since 1976. And he is the production editor for the A.P.P.L.E. website CallAPPLE.org, writes science fiction novels in his spare time, and is a retired semi-pro football player.

Publisher

Apple Pugetsound Program Library Exchange (A.P.P.L.E.) has been a global Apple user group since 1978, with membership peaking near 50,000 in 1985.  Offering many services, A.P.P.L.E. is also a book publisher and game developer, and has produced dozens of new book titles since 2013 and over 100 Apple software titles. A.P.P.L.E. published the The WOZPAK Special Edition – a detailed book containing Steve Wozniak’s restored handwritten notes and printouts about his Apple II computer, as well as forewords from Steve Wozniak and other Apple legends. They also publish books such as: Graphically Speaking: Enhanced Edition by Mark Pelczarski, Tome of Copy Protection,  Cyber Jack: The Adventures of Robert Clardy and Synergistic Software, Synergistic Software: The Early Games, Nibble Viewpoints: Business Insights From the Computing Revolution by Mike Harvey, What’s Where in The Apple: Enhanced Edition, The Colossal Computer Cartoon Book: Enhanced Edition by David H. Ahl, A.P.P.L.E. 1978 and 1979 magazine Compendiums, and the retro iOS game Structris.

Press Information is available at:  www.callapple.org/press

Books are listed at: www.callapple.org/books