Piracy is a good thing? Rovio seems to think so.

While there are many agencies and groups which take a hard line against any kind of piracy, including the SBA, RIAA, amond others, there seems to be one company now that actually thinks it is a good thing to some extent.

Rovio, the maker of the popular game Angry Birds seems to be taking a page from the MS-Dos 1.0 book and saying that the piracy is actually growing their business more than it is hurting it.  According to Rovio CEO, Mikael Hed, “We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have. If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow.

Of course, with Angry Birds still remaining one of the most popular games ever on any platform, Rovio can really continue what they are doing as their “fan base” is really heating up the Apple store with all the variations of the original game that Rovio now offers.

Source: The Guardian

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